Ephemeral Stories Are Coming to Facebook Dating

Facebook has announced it will be bringing Stories functionality to its dating product, allowing users to repost content from either Facebook or Instagram.

Product Manager Charmaine Hung said the ability to share to Dating could help users continue ongoing conversations, or communicate more about themselves in their profiles. 

By pulling in images and videos from other platforms, there is less friction for users wanting to post in multiple places.

She said: “[It’s] actually a huge opportunity for us to meet people where they’re already connecting and they love to share their everyday lives.”

Users will not be able to create content especially for Dating – a decision which could help to reduce the amount of sexual and otherwise unsuitable imagery.

On the topic of moderation, Hung added: “We can leverage all of our robust monitoring tools that Facebook and Instagram have to detect inappropriate content, and then they get taken down quite quickly.”

The feature is reminiscent of Tinder’s ‘Moments’, now-abandoned functionality which allowed users to post photos for a limited amount of time. 

Internal Facebook emails, leaked by The Wall Street Journal in 2018, suggested senior figures at the social media company were aware of Moments in 2014.

Facebook announced the dates for its annual F8 developer conference this week. The event is set to take place in San Jose in May 2020.

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Scott Harvey

Scott is the Editor of Global Dating Insights. Raised in Dorset, he holds a BA from The University of Nottingham and an MSc from Lund University School of Economics and Management. Previously he has written about politics, economics and technology for various online publications.

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