ExoClick
, the fourth largest ad network in the world, has just added a native advertising format to its platform.The new widget lets advertisers input images (300 x 300) and a short line of text, the native ads working across desktop, mobile and tablet – image sizes altered to fit each device.
ExoClick has also said the widget is fully customisable and publishers can change it to fit with their site’s content.
Publishers can customise features like font type, size, colour, bold and underline, background colour, image border size and border colour.
According to MediaPost, consumers interact with native ads 20% to 60% more than they do with standard banner ads.
Founder and CEO of ExoClick, Benjamin Fonzé, said: “Native advertising provides a valuable transition from a site’s regular content to premium advertising spots, which offers much less user resistance compared to a traditional banner ad.
“After the user clicks on a native ad the key to driving conversions depends on how the advertiser creates their landing page, for example, use the page as a tool to educate the consumer about your product or service, provide customer testimonials, if it is a live cam product try interviews with some of the models.
“By making the landing page more lifestyle orientated you will increase your conversions because you are engaging the consumer.”
Launched in 2006, Barcelona-based ExoClick serves over 165bn geo-targeted ads every month to web and mobile advertiser/publisher platforms with its proprietary software.
To find out more about ExoClick please click here.