Facebook Considered Swapping User Data for Tinder Trademark

Internal emails seen by The Wall Street Journal suggest that Facebook once considered selling user data to top advertisers, and (separately) cutting a deal involving user data to use a Tinder trademark.

Sporadic emails sent from 2012 to 2014 show that Facebook employees contemplated making certain data available only to companies which spent $250,000 or more in advertising.

The idea came at a time when Facebook was reducing the amount of user data that apps could access from its platform.

One email thread floated the idea that Tinder could be exempt from the reduction of access, if Facebook was granted the permission to use the “Moments” trademark.

“Tinder never received special treatment, data or access related to this dispute or its resolution,” a Tinder spokeswoman said.

The emails are part of the ongoing Six4Three LLC controversy, which has seen sensitive internal documents from Facebook leaked to a UK MP.

Damian Collins, head of the House of Common’s Digital, Culture, Media and Sport select committee, has the power to disclose these documents if he believes them to be in the public interest. He has pledged to do so this week.

A US judge has seized a laptop that may have been used to leak the documents. It belongs to Ted Kramer, one of the people behind a controversial app that allowed Facebook users to search for pictures of their friends wearing bikinis.

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