Facebook Is Bringing Ads To Messenger
Facebook has announced it is expanding its global beta for Messenger ads.
The update will bring sponsored ads to the home screen on Messenger.
In a blog post, Facebook announced that its suite of ad products in Messenger now includes:
- Messenger ads – found in the home tab of Messenger. When people tap on an ad, they will be sent to the destination chosen during ads creation. This can be your website or a Messenger conversation.
- Click to Messenger ads – takes full advantage of the personalised nature of messaging by driving people to a conversation after they interact with the ad in Facebook, Instagram or Messenger.
- Sponsored messages – allows businesses to re-engage with people who have started a conversation with them.
Facebook said that some advertisers will begin to see Messenger ads as part of automatic placements within Power Editor and Ads Manager.
Advertisers will also be able to add Messenger to campaigns using the Traffic and Conversion objectives as well as using existing targeting options.
The advertising strategy was first trialled in Thailand and Australia, and has clearly performed well if Facebook is now deciding to expand it globally.
In terms of users, Facebook said a “small percentage” will begin to see ads in their Messenger Home tab as the beta expansion grows, which will extend over the coming months.
Read more here.
