Facebook Now Lets Advertisers Create Adverts That Run During Videos

Facebook is now allowing advertisers to create “in-stream” video ads that will run during publishers’ videos.

The in-stream placements let advertisers run 5-15 second “mid-roll” ads to people watching videos on Facebook.

These videos will be from “familiar publishers and digital-first creators” who tailor their content to Facebook audiences.

According to Facebook, only publishers and creators who meet “strict requirements” are eligible to place ad breaks in their video content.

Facebook in-stream

And as Facebook explained, the new “in-stream” video targeting is audience-based, meaning viewers of the same video on Facebook may see different ads depending on their interests.

Previously, advertisers could only run video ads as separate video adverts on users’ feeds on the social network.

The new ads are available as a placement in Ads Manager and Power Editor, and can be used for the Video Views, Brand Awareness, Reach and Post Engagement objectives.

Read more here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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