Polyamorous dating app Feeld hosted a speed dating event last week in collaboration with Dutch fashion designer Hardeman and London-based concept brand 50m.
The evening was a crossover between dating and a fashion show, with attendees prompted to join performing models on the catwalk at the main 50m store in Victoria.
‘A Day in the Feeld’ wanted singles and couples alike to explore their sexuality and meet like-minded people, all while wearing their most expressive outfits.
The three brands tried to encourage members of the public to come in and be curious about what was happening. It was promoted as a place to learn that it’s acceptable to break from society’s expectations of monogamy and heterosexuality.
A spokesperson for the event told Flaunt.com: “I believe there is a strong social implementation that being in a relationship equals to some sort of ‘primary success’’ and even that has invisibly defined rules set within our social structures to what that should look like.
“I find dating can be fun and you get to know yourself and the world better but it should never come out of necessity of fear to be alone. Therefore speed dating is fun because its more open and easier lead to friendship and conversation. Feeld will hopefully open more doors for people to meet!”
GQ Magazine published an article in March exploring the Feeld community. It was described as a “platform for alternative dating” and a space where people can interact without using specific labels.
A recent survey from Ourtime found that a quarter of over 50s in the UK would be open to having a polyamorous relationship.
Read more here.