Financial Times Article Covers Elite Dating Scene

The Financial Times has published a report giving an overview of a few of the popular elite dating apps.

Although the four sites that were covered have a screening process and turn away many applicants, they all shy away from the term “elite dating”.

Luxy was originally launched using the tagline “Tinder, minus the poor people”, but rebranded after being inundated with criticism.

New signups are initially judged by the two million existing members and can be kicked off after 24 hours if they don’t meet the required standards. 

Despite all the members having their salaries displayed on their profiles, half of which are at least $500,000, Marketing Manager Raffael Krause passes Luxy off as just another niche dating app.

David Vermeulen created The Inner Circle after he grew tired of uninspiring dates from other apps. He wanted to produce a site that was serious about dating.

He considers it to be an “exclusive dating” app, and a “platform for [successful] professionals”.

The Inner Circle won the Deloitte Technology Fast 50 last month for its growth of 3460% over the past four years.

New users of The League need to sign up using their LinkedIn profiles and are vetted by their industry and university education. The algorithm claims that members will never never be connected with someone that they know.

When The League launched in Paris earlier this year it took 70 singles on a week long cruise along the River Seine.

Finally, Toffee is a relatively new app for people who were privately educated. It received a large amount of negative media attention for being elitist when it was first launched.

However, it has had a very successful first few months and is already planning international releases in 2019.

Co-founder Lydia Davis told the Financial Times: “[Toffee is] nothing to do with status or elitism, it’s to do with having some common ground.”

Read more here.