After adopting a suite of new AI tools, dating app Flirtini has seen an improvement in user engagement and matching. For example, the introduction of its conversation-starting icebreaker tool has led to a 19% increase in first messages being sent.
In June 2023, the dating app announced the launch of new AI tools, including an AI personal assistant, a profile description generator, and an icebreaker question generator.
Three weeks after the tools were adopted, Flirtini reports that the number of user chats have increased by almost 9%, with users seeing a 7% increase in profile views and 12% more profile likes.
Overall, the dating platform saw a 4.8% increase in matches across all users.
“It’s very encouraging to see how these new features can help our users succeed in the online dating world,” said Flirtini CEO Tatiana Tagaeva.
At Flirtini, we want to ease the stress of online dating and prevent burnout, so daters can relax and enjoy themselves. Our data shows that AI technology can help facilitate human connection, and we’re excited to help our users leverage all that it has to offer”, she continued.
Flirtini’s personal assistant AI, named Fliry, is available 24/7 to users to share advice. The platform saw that over 4,500 users took advantage of the tool in one day, with almost 18,000 messages being exchanged with the AI chatbot.
The app shares that these AI tools help the platform encourage feel-good flirty conversations, letting users focus on engaging with others.