BARE Dating has been featured on the Forbes website ahead of its first official launch at the end of the year.
The unique startup dating platform secured a six-figure sum from an angel investor in July, which ensured that a beta test containing 250 participants was possible.
However, the trio of founders, Alex Sergent, Phil Beesley and Gillian Myhill are now focused on a soft launch in London this side of Christmas, before rolling out to more major UK cities in January. They also hope to have the beginnings of an international expansion before the end of 2020.
The aim of BARE is to put singles back in control of their own dating life and create a secure community for women to meet new people without being bombarded by inappropriate images.
Co-founder Beesley told Forbes: “We want BARE to become a place for people to be comfortable with talking about and showing off their body under their terms.
“During the early stages of developing the idea, we spoke to hundreds of people and found a desire among users—and women particularly—to take charge of their online identities. BARE is all about putting you in control of what you share.”
An innovative sliding mechanism means users can initially show off specific parts of their body and reveal more to their matches once the conversation develops.
Beesley continued to explain that the platform wants to make sexting safe, with users able to easily show of their bodies, but only if they want to.
The company staged a spoof Brexit protest in London’s Piccadilly Circus last week, to promote its own online marketing campaign #YourBodyYourRules.
Read more here.