The rise of mobile has changed the game for almost everyone in the dating industry, with singles now accustomed to getting quality, on-the-go dating products for free.
However for those who have been able to survive the past few years of flux, a new opportunity has opened up for those on the premium end of the space – marketing to singles who have tried apps like Tinder, but are now looking for a more serious, tailored and high-end service.
GDI recently sat down with the CEO of premium dating brand EliteSingles, Jeronimo Folgueira, to ask him about how the Berlin-based company has navigated these tricky few years, and what position they are in now.
We ask Jeronimo about whether the company sees the rise of more casual, free and mobile dating as a threat to its core business, and how the company’s focus has changed since its split from shareholder eHarmony three years ago.
Folgueira says the split was “transformational”, and that having started with eDarling in Germany, its biggest markets are now EliteSingles in English-speaking countries – the company registering €60m in revenue last year, and the business growing at 25-30%.
Check out the full interview below: