For our latest GDI Meets video, where we interview founders & executives from all corners of the dating industry, we met up with one of the industry’s most stalwart niche sites, Christian Connection.
Founder Jackie Elton launched the site in 2000 as a place where Christians could meet outside of church, and 16 years later the site is still going strong – with a loyal user base of over 30,000 active users, and the company regularly picking up top industry awards.
Elton says they achieved this by understanding there would always be larger players, and that their success as a niche site would come by focusing on quality.
We spoke to Elton at the company’s London office at The Pill Box in Bethnal Green about the change the industry has seen over the past decade, and why Christian Connection has continued to thrive at a time where others have struggled.
Watch our interview below: