InterviewsNews

Video: GDI Meets the COO of Pollen VC

Ritesh Thadani is the Chief Operating Officer of Pollen VC.

Pollen enables dating apps and other tech companies to fund themselves using an innovative revenue-based model.

Dating platform Feeld made use of Pollen’s service to get off the ground, increasing its user base from the hundreds to the millions and benefiting from a stable cash flow.

Feeld now uses Pollen to boost their in-app advertising revenues, and reinvests this money in UA campaigns, helping to increase their user base further.

GDI spoke to Ritesh about the ins and outs of revenue funding, and about the advantages that it may hold over more traditional forms of investment for dating apps.

Watch the interview here:

Scott Harvey

Scott is the Editor of Global Dating Insights. Raised in Dorset, he holds a BA from The University of Nottingham and an MSc from Lund University School of Economics and Management. Previously he has written about politics, economics and technology for various online publications.

Global Dating Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769