Ritesh Thadani is the Chief Operating Officer of Pollen VC.
Pollen enables dating apps and other tech companies to fund themselves using an innovative revenue-based model.
Dating platform Feeld made use of Pollen’s service to get off the ground, increasing its user base from the hundreds to the millions and benefiting from a stable cash flow.
Feeld now uses Pollen to boost their in-app advertising revenues, and reinvests this money in UA campaigns, helping to increase their user base further.
GDI spoke to Ritesh about the ins and outs of revenue funding, and about the advantages that it may hold over more traditional forms of investment for dating apps.
Watch the interview here: