Google has recently announced it will be making a number of changes to its AdWords service, designed to help advertisers market their products to customers with ease, in an increasingly mobile-first world.
Today, more Google searches take place on smartphones than on computers globally, making it extremely important for advertisers to build their campaigns on a service that accommodates to the ongoing shift in the way that people search online.
On Monday, AdWords Vice President of Product Management, Jerry Dischler revealed that the company has been undertaking some research into how well its existing customers think the service is performing.
Google did so by reaching out to advertising companies of all sizes, asking them to provide comment not only on what is working well, but also on any areas that could be improved.
As a result of the feedback, the service is now working to optimise three key areas of the platform, all of which he says are “rooted” in the feedback they heard from advertisers.
According to Dischler, the new Google AdWords will work to put more emphasis on the businesses using the service, as opposed to focusing on AdWords itself, making it simple for marketers to “measure and manage” their ads, and execute campaigns more effectively.
AdWords is now also giving marketers easy access to the most relevant data to their business goals, which it believes will be valuable to companies when allowing time to better their campaigns and identify other potential ideas.
The visual structure of the service will also be modified over the next two years, as a way to give Google AdWords users the ability to carry out all of their tasks in one space.
AdWords will soon adopt Material Design, the design language used by other popular Google apps like Maps, Search, and Gmail, which will ensure a less cluttered domain for advertisers to both carry out and track the performance of the campaigns.
Speaking about the updates, Discher said: “While this AdWords may look and feel different, your campaigns will run the same as they run today – with no upgrades or migrations.
“Through 2016 and into 2017, we’ll continue to build out this new AdWords experience, and invite advertisers along the way to try it out and provide feedback.
“Invites will be sent based on a number of factors, therefore not all advertisers will be able to test the new experience right away.”
Find out more about the redesign here.