Google Play Store Redesign Separates Games and Apps

A fresh redesign in the Google Play Store, currently being rolled out, will separate games and apps to make both easier to locate.

According to engadget, the interface update likely comes in response to the success of mobile games in recent months. The category now accounts for 33% of downloads and over 70% of consumer spend according to App Annie

Movies and books will also get their own real estate in the new Play Store, completing the set of four on-screen navigation tabs.

Google Play’s Boris Valusek wrote in a company blog post: “There are now two distinct destinations for games and apps, which helps us better serve users the right kind of content.

“Once users find the right app or game, the updated store listing page layout surfaces richer app information at the top of each page as well as a more prominent call-to-action button. This makes it easier for users to see the important details and make a decision to install your app. 

“You’ll also notice our new icon system with a uniform shape, helping content to stand out more over UI.”

The Play Store, which has some 2 billion monthly active users, celebrated its 10th anniversary last year.

App Annie published an analysis of the platform’s success in October, documenting a number of key trends that have emerged since its launch.

Facebook, WhatsApp, Messenger and Instagram were the top four apps by all-time downloads.

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