Google might be about to allow users of AdWords to bid on emojis.
The development was revealed by PPC shopping channel specialist Dan Perach on Twitter, who posted a message reading “my first sighting of emoji as search term.”
The attached screenshot shows the platform allowed him to bid on the rose emoji, receiving one click for $1.45 and another for $6.94.
my first sighting of emoji as search term pic.twitter.com/X6YMwP7x0Q
— Dan Perach (@PPCPROZ) November 2, 2017
This goes against previous policies outlined by Google on emojis, the characters appearing in Google’s “invalid or unsupported characters” section on ad copy.
The occurrence could of course be a glitch, however, but Google has not yet provided a statement confirming either way.
Read more here.