Is Google Thinking About Allowing Emoji Bidding On AdWords?

Google Adwords

Google might be about to allow users of AdWords to bid on emojis.

The development was revealed by PPC shopping channel specialist Dan Perach on Twitter, who posted a message reading “my first sighting of emoji as search term.”

The attached screenshot shows the platform allowed him to bid on the rose emoji, receiving one click for $1.45 and another for $6.94.

This goes against previous policies outlined by Google on emojis, the characters appearing in Google’s “invalid or unsupported characters” section on ad copy.

The occurrence could of course be a glitch, however, but Google has not yet provided a statement confirming either way.

Read more here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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