Google’s Director Of Mobile App Ads Talking Machine Learning & Automation On Webinar Next Week


Next week, Google and TUNE are teaming up for a webinar on using machine learning and campaign automation to redefine the customer journey.

The webinar will feature Google’s Director of Mobile App Ads David Mitby and TUNE’s mobile economist John Koetsier.

TUNE said: “Today’s ​consumers ​want ​to ​get ​exactly ​what ​they ​want, instantly ​and ​effortlessly. ​​

“This ​is ​having ​a ​profound ​impact ​on the ​world ​of ​marketing and the customer journey ​as ​people ​increasingly ​expect ​brands ​to ​anticipate and deliver on ​their ​needs.

“So how do technologies, like automation and machine learning, assist you in getting your brand top of mind for consumers at the most important moments?”

The webinar will cover the following:

  • Learn new marketing strategies to reach customers moving through multiple mobile app and web experiences.
  • Understand how machine learning and automation help marketers find the customers that matter most.
  • Discover scalable ways to increase revenue by reaching more of your best customers.

The one hour webinar takes place on Tuesday 14th November at 8am PST (4pm GMT).

Sign up to attend here.