GROWLr Introduces Virtual Gifts For Livestreams

GROWLr has announced it is beginning its monetisation strategy by introducing virtual gifts for on the livestreaming feature.

The gay dating platform became The Meet Group’s first LGBTQ subsidiary 15 months ago, and launched the recognisable live video product earlier this year. The launch of video was accelerated to help members stay connected during the coronavirus pandemic.

Virtual gifts can now be used as a way for people to financially support their favourite streamers, start a conversation, or show that they are romantically interested in them. The gifts take many different forms, including teddy bears, roses and dragons, which each have a different monetary value.

GROWLr is celebrating Pride Month throughout June, with limited edition Pride flags and Pride floats gifts.

CEO of The Meet Group Geoff Cook said in a statement: “The launch of virtual gifting on the GROWLr app is very exciting for the community.

“Not only does gifting provide a new way for our members to express themselves and connect with others, we also expect it to increase video engagement across the dating app, just like we’ve seen on MeetMe, Skout, and Tagged.”

Half of GROWLr’s members have said that they think virtual gifts will lead to livestreams being more interesting, while 63% will feel more inclined to watch the top gifted streamers.

Visit the GROWLr website here.

Dominic Whitlock

Dominic is the Editor for Global Dating Insights. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading. He enjoys a variety of sports and has a further passion for film and music.

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