Dating app Hinge is hiring an Anti-Retention Specialist to try and get users off of their app.
Hinge is hiring someone to help turn more first dates into second dates, then into relationships, meaning the user will then go on to delete the app altogether as they wouldn’t need it.
Hinge’s Director of Communications, Jean-Marie McGrath, told Bustle: “We’ve always been focused on finding new and effective ways to get our members out on great, meaningful date. In our eyes, the less time people spend on the app, the better.
“As we continue to grow, we’re excited to double down on this commitment by hiring an Anti-Retention Specialist who can not only bring years of professional and academic experience, but can also enhance our members’ offline experiences.”
The vacancy mentions that at least half of all first dates from matches who met on Hinge lead to second dates. It also refers to the statistic that 54% of people who delete the app do so because they have met someone on Hinge.
The company want to increase this second figure to 80%.
McGrath added: “Over the last few years, so many dating apps have become like games—making it easy for people to get trapped in an endless pattern of ‘hot or not’ swiping. That’s why, in 2016, we decided to ‘ditch the swipe’. Now, our members connect through deep profiles and liking or commenting on a specific photo or a personality-revealing question. The switch has encouraged far more authentic and vulnerable connections among our members and, ultimately, increased the number of dates.”
The Anti-Retention Specialist role requires someone with a Ph.D in sociology or another related field, experience with synthesising data, good communication skills and a passion for online dating.
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