With India remaining in their homes to prevent the spread of COVID-19, we are preparing to see a shift in the gender rules of dating, according to Priti Joshi, the Vice President of Strategy at Bumble.
The popular dating and social networking application, says that the e-dating space in India will see a gendered shift, with more women taking the lead, and an increased desire for meaningful, lasting connections.
Joshi explained to MENA FM: “During our strategic planning, we observed that the dating app industry in India is highly fragmented. On one side, there are many global apps focused on dating, and on the other, there are local, homegrown players focused on dating or matrimony.
“Bumble saw an opportunity to play in the middle – to bring to India a social network where women are empowered to make the first move when forming connections in love, life and work. One of the other things we consistently heard was the desire for women to feel secure and comfortable when making connections online.”
Bumble first launched in India at the end of 2018 and has seen usage rates climb steadily in the country, which mirrors the global adoption of online dating.
Joshi predicts that 50% of India’s single population will be on at least one dating app by 2022.
Specifically for Indian women, online dating can get a little tricky, and Bumble has been doing lots to tackle this.
Joshi added: “We can’t speak for other social platforms, but at Bumble we have prioritised creating a space for equal and meaningful interactions. We care deeply about bringing people together with a mission to end misogyny and create an inclusive world where all relationships are equal.”
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