Mark Van Ryswyk, Tinder’s Chief Product Officer, has revealed new details about the dating app’s $500 subscription plan called ‘Tinder Vault’.
The feature is still in early stages, with details not yet confirmed, he told Fast Company. One challenge with the product is how it adds to the overall Tinder experience, with some users joining for free while others pay $6,000 a year.
“We’re really looking at a whole range of additional value-add services to Tinder overall,” Van Ryswyk said. This follows from Match Group’s acquisition of The League, a dating app known for exclusivity with prices going up to $1,000 per week.
While some may see price increases as misguided during this current period of financial difficult worldwide, Van Ryswyk highlighted that League users haven’t changed their behaviour.
The ‘Tinder Vault’ will represent an “amplification of Tinder’s technology”, rather than the introduction of human matchmakers, for example. Van Ryswyk didn’t share more about the features available for Vault members at this time.
The Vault is part of a host of new features and branding for Tinder, as it looks to be known for facilitating more long-term relationships.