Koko, a dating app that uses a quiz to match users, is approaching 400,000 signups.
Focused on the German market at present, the platform is currently in the process of planning an international rollout.
The integrated quiz feature encourages users to test their compatibility on topics ranging from “sex, hobbies, and music to absolute gibberish”. It promotes itself as a “personality-based” app.
The service is LGBTQ-friendly and gender neutral – Co-founder Christoph Reisner says: “With Koko, we’d like to promote a more fun, accepting and equal (casual) dating experience.”
Jenny Springer, Product Manager, says: “We don’t want to treat a potential date as substandard or inferior by “shopping” for them or not allowing them to message other users.
“Equality works in all directions, and that’s what we would like to emphasise with Koko.”
It aims to provide a “rule-free dating experience”, enabling users to connect in whatever way they see fit. Some people may use the site for hookups, while others may use it for a more serious relationship.