Leanplum, Mobile Marketing Platform Used By Tinder, Raises $29m


The mobile marketing platform used by Tinder, Leanplum, has just raised $29m in Series C.

The round was led by Canaan Partners with participation from return backers Kleiner Perkins Caufield & Byers and Shasta Ventures.

This takes the company’s total funding to $46.3m since launching in 2012.

The mobile marketing platform is used by companies like Lyft, Macy’s and Tinder.

Tinder uses Leanplum’s integrated mobile marketing solutions to generate more personalised and relevant connections with their users at scale.

The dating app recently announced its partnership with Spotify, and Tinder is using Leanplum to optimise this experience.

Maria Zhang, the VP of Engineering at Tinder said: “For Tinder, it is critical to optimize and personalize the entire mobile app lifecycle. Leanplum’s integrated platform for both push notifications and in-app A/B testing is far superior to managing standalone vendors.

“With its complete optimization solution and added support for email, Leanplum helps us deliver a great app experience to fuel millions of new connections.”

For the past two years, Leanplum has tripled its revenue each year, and expects to triple its revenue again in 2016.

And with the funding round, Joydeep Bhattacharyya formerly of Shasta Ventures, will return to Leanplum’s board of directors.

Leanplum will use the new funding to expand its sales, marketing, and engineering teams and drive aggressive global expansion.

Find out more about the platform here.