LG Partners With OkCupid To Find ‘Laundry Love’ Match

LG have partnered with OkCupid and comedian to launch the “LG Laundry Love Lab“, an interactive quiz that identifies the perfect laundry appliance match based on users’ personal habits, style and laundry preferences.

The quiz is designed to aid singles on their journey to discovering their ideal match amongst LG’s expansive line of top-rated washers and dryers.

Users are also able to gain personal insights into how their laundry habits may be affecting their love life. According to data from OkCupid, singles who said they do their laundry themselves received more than 70% more conversations, almost 60% more likes, and 5% more matches than people who had someone else do it.

Melissa Hobley, global CMO at OkCupid, said in a statement: “At OkCupid, our goal is to help people find love and happiness through meaningful connections using our one-of-a-kind algorithm that matches you on what actually matters.

“Laundry has definitely proven to be a hot button issue in relationships and we love that LG is tackling the topic in a fun, unexpected way while also offering a useful tool to help people discover their laundry love. Working with LG on this quiz was a natural fit, and we can’t wait to see the laundry love matches that come out of this.”

Comedian and author Phoebe Robinson has been dubbed the official ‘Laundry Love Guru’ and will guide hopefuls along their journey, doling out tips and advice along the way.

In a series of video shorts, Robinson will share her hot takes on how to do laundry day right, the LG way – and hilariously help users learn more about their laundry destiny.  

Gail Conroy, senior director of marketing at LG Electronics USA, added: “With our Laundry Love Lab, LG is rewriting the traditional buyer’s guide with a fun, interactive experience that helps people find the right LG laundry appliance to fit their homestyle.”

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