Luxy Fights Back Against Rise in ‘Sugar Dating’ Profiles

Luxy has launched a campaign to remove accounts looking for ‘sugar daddies’ or ‘sugar babies’, attempting to shake the misconception of that people can pay for relationships on the platform.

It launched the ‘sugar-free movement’ over this year in order to address the issue after a large number of aspiring ‘sugar babies’ have attempted to sign up in the past few months. Company data shows that more than 6% of the daily signups are looking for monetary relationships.

This is potentially because many young people are facing financial difficulties because of the COVID-19 pandemic.

Luxy implements a variety of tough verification checks to remove fraudulent and improper accounts.

Some of these techniques are standard across the industry, such as giving members the ability to report other profiles that display inappropriate behaviour.

However, it also monitors new accounts for the first 24 hours to ensure it is legitimate, as well as spam-checking for certain words that are associated with sugar dating.

Luxy added a political preference filter last month to help users match with people who share the same values as them, ahead of the US Presidential Election.

Visit the Luxy website here.