Match.com has added six new political preference selections to the app as the company detected a surge in political discussions on its social media pool.
These additions raise the number of choices to nine and include “apolitical”, “independent”, “moderate”, “fiscally conservative”, “socially liberal”, “progressive” and “conservative”.
The new choices come on the back of prepping for the 2020 US presidential election and Match’s Singles in America 2019 survey which found that 98% of singles want a partner who will discuss political issues with them.
Numbers also suggest that one-third of singles have fallen in love with someone of opposing political views, and 73% said they would do it again.
Match previously offered a choice of only three political viewpoints, including an option not to state a political viewpoint, but users now have a chance to gain a deeper understanding of potential matches.
OkCupid added political questions to the app in 2017, including ones on Donald Trump, ghosting, climate change and student debt.
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