Match.com and Rebel Wilson have teamed up for a new promotion that gives online daters advice about how to successfully look for a serious relationship.
The Australian actress appears as the host of fake podcast called “Let’s Make Love with Rebel Wilson”, and talks about different topics in short videos posted on the Match YouTube channel.
The first ‘episode’ focuses on a Dynata survey that asked more than 5,000 US singles questions about their dating lives.
42% of respondents said that “love feels lost”, while 35% had been ghosted. Only 9% admitted to being interested in casual dating; Match was then advertised as the place to find a serious partner.
Other videos tell viewers to be completely honest about their feelings, and advise any men to make sure they’re not topless in their profile photos.
Match’s VP of Brand Marketing and Communications Alexis Luerssen said in a LinkedIn post: “Dating today needs a reboot and we’re pumped that Rebel wanted to partner with Match and get singles today the LOVE they deserve. When you’re ready to get a Heart On, you’re ready for Match.”
All of the content from the new brand campaign can be viewed on the LetsMakeLove.com website. It was produced by 72andSunny, Match’s long-term creative agency partner.
Helen Fisher, a dating expert and Match’s Chief Scientific Advisor, appeared on CBS This Morning yesterday to talk about how #MeToo has changed the way singles behave.
According to additional research from the dating platform, 51% of men have changed their behaviour because of the movement, such as by being more reserved or making sure their jokes are appropriate.
Read more here.