Match Group Now Has 6.1m Paid Members, Driven By Tinder & PlentyOfFish Growth

The Match Group

Tinder now has over 2m paid members.

The milestone was announced in Match Group’s Q2 results, which were released yesterday.

The company’s financial results revealed its total revenue had increased by 12% to $310m – up from $299m in Q1.

This was driven by a 15% growth in paid members, which increased to 6.1m.

Tinder’s paid member count hit the 2m milestone during the quarter, an 86% increase year-over-year.

Match Group said the company’s paid member growth “continues to be led by Tinder and POF”.

Greg Blatt, Match Group Chairman and CEO said: “Q2 was another strong quarter for Match Group. We have solid product momentum across our brands and are executing well on our strategy.

“Tinder’s exceptional growth continues as product iteration increases and Match North America is progressing toward a return to paid member growth.”

For Tinder, Match Group said the registrations lift was boosted by international marketing and product investment in both SMS authorisation and desktop service Tinder Online.

And having announced its Tinder Gold subscription service in June, the company is currently testing the paid layer ahead of a planned September global rollout.

In terms of product roadmap, Match Group’s investor presentation was light on specifics, but revealed the dating app plans to focus on areas including transforming the post-match experience, adding video, modernising navigation and further implementing artificial intelligence.

Match Group Q2
In terms of, the number of new subscribers has increased year-over-year in four of the last five months, with Q2 seeing the biggest YoY improvement since the first quarter of 2015.

Mobile engagement has also increased, seeing a 14% YoY increase in number of message initiations.

Other interesting titbits include that Plenty Of Fish’s new Spark feature has driven a 20% – 30% increase in reply rates on Android and iOS, and OkCupid is currently seeing its highest level of conversion in three years.

The company also revealed that in May, it held a “scheduled liquidity event” where any outstanding equity held in Tinder by current and former employees was converted into Match Group options.

The conversion to Match Group options was executed based on a Tinder valuation determined by two investment banks.

This meant that the Tinder equity plan was terminated, with Match Group “continuing to own 100% of Tinder”.

Read more about the financial results here.