Match Group Partners With MediaDonuts For Asian Marketing and Ad Sales

Match Group has formed a new agreement with MediaDonuts, which will see the digital media and technology company act as the official marketing and ad sales partner for South East Asia and India.

India is a top APAC market for Match Group, with large user bases in major metropolitan areas, such as Delhi and Mumbai, revealing a very far-reaching geographical spread, the company said.

Pieter-Jan de Kroon, managing partner at MediaDonuts, said in a statement: “We are very excited to get an opportunity to market Match Group’s products to advertisers across APAC including India through this partnership.

“For India particularly, the unique audience of young, urbane, cosmopolitan users who could be reached through this vehicle would be extraordinary. Advertisers across categories such as telecom, mobile phones, technology, automotive, food, beverages, apparel and countless others, now have a sticky medium to connect with their prospects through.

“We are thrilled to partner with Tinder to help advertisers amplify their branding efforts most effectively.”

MediaDonuts is based in Belgium but has a strong impact across the entire EMEA and APAC regions. It also recently partnered with TikTok to help the short-form video app expand its marketing efforts in the Philippines.

Last month, Tinder appointed the experienced Rajeev Roy as the dating app’s new Director of Marketing.

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