Research from the Match Group has found that daters are looking for more emotional maturity when finding a new relationship. The 11th annual Single In America study, run between the Match Group the Kinsey Institute, found that 83% of singles value emotional maturity in a potential match, as opposed to 78% of singles wanting pure physical attractiveness.
Similarly, the research found that 71% of Gen Z singles are looking for more meaningful, committed relationships, in comparison to pre-pandemic attitudes. In the same vein, the research found at just 16% of Gen Z singles are interested in dating casually.
As well as looking at dating priorities, the Match Group and Kinsey research also looked at how singles have adjusted their lifestyles post-COVID in terms of dating and relationships. The research found that 72% of respondents got better at prioritising the important events and moments in their lives, and 66% also got better at caring for their own mental health. More than 50% of respondents also made improvements when it came to their physical health, building strong family relationships, unplugging from social media, and also improving their self confidence.
The research has taken a deep dive into what singles truly want from their online matches.
- 84% want someone they can trust and confide in.
- 84% want someone they can communicate their wants and needs to.
- 79% want someone who is confident and self-assured.
Read the full research here.