Match Reveals Modern Redesign For 25th Anniversary revealed a new rebrand last week to celebrate its 25th anniversary. The update is based around a more sleek and modern design, which should attract younger daters.

Creative design company Collins was hired to complete the update. One of the main goals was to showcase Match as a concierge to enable people to find their perfect relationship.

Perhaps the biggest change was moving the heart symbol to the end of the word, where it now acts like a full stop. A spokesperson for Collins explained that “Match becomes a simple statement and clear ambition”, so new users know exactly what they’re getting when they sign up.

There is also a new font and a softer colour scheme so the service is presented in a more elegant and less intense manner.

Ayni Raimondi, Match’s VP of Brand, told AskMen: “Match is focused on the 30+ single person who is serious about finding love. We wanted to inspire the next generation of adult daters with an inviting, intimate, engaging experience.”

At the beginning of the year Match released its ‘Start Something Real’ campaign that showcased a variety of intimate moments that can be discovered while online dating.

It consists of eight different stories that are displayed using a split screen format. The singles are then brought to the same place at the same time where they show the first signs of commitment, such as creating handmade gifts and choosing a date activity that they’ll both enjoy.

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Dominic Whitlock

Dominic is the Editor for Global Dating Insights. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading. He enjoys a variety of sports and has a further passion for film and music.

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