An analysis posted on Seeking Alpha has suggested that The Meet Group is the most undervalued company in the dating niche.
It lists the pros and cons of each of the group’s five portfolio brands, implying that the pros outweigh the cons in each instance.
MeetMe has a simple interface which is easy to engage with, and virtual gifting has been integrated successfully on the platform. Security concerns have been expressed by some users, however.
LOVOO is easy to sign up to, has popular chat rooms and search functionality, and features algorithmic matching. It is not optimised for tablets, however, and does not allow users to state their sexual orientation in a searchable format.
Skout is a safe, community-oriented platform which has user-friendly features. It has a young user base however – 13 is the minimum age to sign up for Skout.
Tagged has an active user population which makes it easy to connect, though there have been many reports of fake profiles on the site.
Hi5 has a great selection of over 130 games, but users could find it difficult to romantically connect on a platform with this focus.
The analysis then moves to specific advantages The Meet Group has over its competitors, notably Spark Networks.
The acquisition of LOVOO is said to be one factor giving The Meet Group the edge: “LOVOO has a diversified revenue stream with 48% coming from subscriptions, 24% from in-app purchases, and 28% from ads. It has 47,000 new global registrations per day and it employs 97 people full-time between its offices in Dresden and Berlin.”
It closes by noting The Meet Group’s loyal user base and established brands, which position the firm well for the future.
“Assuming that the company is able to maintain its competitive advantage in offering apps that people continue to enjoy and use, the company should be well-positioned to grow in market cap and be a more formidable competitor to the larger players in the industry”, the author concludes.