MoEngage Partners with S’More to Deliver Personalised Customer Engagement

S’More, the anti-superficial dating app that connects singles based on content instead of looks, has announced a partnership with insights-led customer engagement platform, MoEngage, to provide hyper-personalised experiences across mobile channels such as push notifications and in-app campaigns. Leveraging MoEngage’s data-driven customer insights, S’More can onboard customers and then analyse, segment, and send highly personalised messages that keep them coming back to make more meaningful connections.

Launched in 2020, S’More seeks to redefine the online dating experience. Unlike other dating apps, S’More considers a person’s character before their physical attributes. Instead of asking singles to swipe based on a photo, the company has ushered in 3D profiles that include voice and music with a slow photo reveal mechanic. The more users chat, the more photos are revealed, and other visual content unlocks, giving more singles a shot at love. S’More is also the only community app for singles that is not transactional; instead, there are organic ways to discover someone new, including its popular video channels.

As singles peruse through exclusive video content on S’More, they can organically discover other people who have viewed, liked, and commented on those videos and then share them across social media. Videos are now consumed by over 72% of the app’s audience. S’More is one of the most recommended dating products on the app store. The company also produces the #1 celebrity dating show on Instagram with more than 225 episodes, 10 million views, and 100+ hours of exclusive content.

“Personalisation is very important to our community, and unfortunately, most singles apps are cookie-cutter and lack the ability to personalise the experience. MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and when done correctly helps to scale a network effect business like S’More seamlessly,” said Adam Cohen Aslatei, CEO of S’More. “We use MoEngage to cohort our customer base and message them in a way that gets them active, excited, and meeting more people. We’ve seen MoEngage drive increases of 20-30% in app engagement activity. MoEngage’s customer engagement platform ensures that our customers are having more conversations and entering more meaningful relationships.”