Pickable is a unique platform because it offers women complete anonymity. The female users can browse the men on the site without creating a profile, uploading any pictures, or entering any personal information.
On the other hand, men set up a profile in the normal way, but don’t do any browsing or swiping and just wait for a woman to get in touch with them.
Goldstein described how the app works to Yahoo Finance by saying : “Women are browsing anonymously and that’s just so they have that feeling of protection. They’re not revealing their image, their name, their job […] to every single man on this dating app.
“Instead, they come across a profile that they like. They send a like and with that they send one photo of themselves. Therefore, they’re only really showing their likeness to a man they’re interested in speaking with.”
She explained that the idea for Pickable came about after she was worried that her colleagues would see her online dating profile and only wanted her account to be visible to relevant and appropriate men.
When asked about how many women had signed up for the initial release of Pickable, Goldstein responded: “We’ve seen almost twice as many women sign up for the app.
“Most of the apps out there are majority men and that has a lot to do with women feeling uncomfortable and not necessarily willing to reveal everything about themselves on these online apps.”
Watch the full interview here.