A new feature has been released for Google AdWords that shows you popular words and phrases that have been used to find your site.
The new Searches card lets you find out which words your customers are using to search for you on Google.com.
Google wants this tool to help users of AdWords to “quickly act on rising search trends”.
With this information, AdWords users can then refine their keywords for better performance, for example by adding keywords based on rising trends, or by adding negative keywords to exclude irrelevant searches.
The new Searches card is available now on the Overview page in the new AdWords, which is only available in some countries.
Find out more here.
Author Simon Edmunds
Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.
