New Google AdWords Tool Tells You What Customers Are Searching To Find Your Website

Google AdWords

A new feature has been released for Google AdWords that shows you popular words and phrases that have been used to find your site.

The new Searches card lets you find out which words your customers are using to search for you on

Google wants this tool to help users of AdWords to “quickly act on rising search trends”.

Google AdWords searches
With this information, AdWords users can then refine their keywords for better performance, for example by adding keywords based on rising trends, or by adding negative keywords to exclude irrelevant searches.

The new Searches card is available now on the Overview page in the new AdWords, which is only available in some countries.

Find out more here.