New Plenty Of Fish Partnership Offers Thousands Of Members Free Self-Care Resources

6th October 2020 Luke Smith

A new partnership between Plenty Of Fish and Shine will offer five thousand members free access to self-care resources.

The leading self-care app created by women of colour will offer the five thousand Plenty Of Fish members access to Shine Premium Membership.

According to Plenty of Fish, nearly one-third of U.S. singles have experienced increased levels of anxiety over the past six months.

Beginning Friday, Oct. 9, and just in time for World Mental Health Day (Oct. 10), Plenty of Fish members will receive access to 800+ meditations, calming sounds and sleep stories, journaling exercises, tools to track mood and gratitude, and a space to reflect on self-care with a global community.

Additionally, two new dating-related meditations developed to help singles better manage anxiety and improve mental health and wellness, including “Navigate Dating During COVID” and “Balance Dating While Busy” will be available for free to all Shine members.

Stefan Harvalias, Head of Global Marketing at Plenty Of Fish, said: “We believe that happy and healthy relationships start with happy and healthy individuals, which is why, during this unprecedented time, we’re committed to providing our members with the tools they need to prioritize their mental health and well-being.

“We regularly gather insights from our members about pain points they experience in dating, and this partnership with Shine is a prime example of how we leverage the findings to improve the dating experience for our members.”

In terms of dating during 2020, it has been a year of turmoil and advancements in ‘new methods’ of finding love. However, this has come with it’s own consequences on the mental health of daters and finding a partner. During 2020, 60% of daters surveyed have experienced feelings of anxiety before going on a date and 29% have canceled a date due to anxiety

Getting to know somebody on a deeper level has also been a challenge, with 43% of daters surveyed experiencing high levels of anxiety on dating apps when it comes to keeping the conversation going, and when on a date, 70% of singles are most anxious about their appearance, while 44% are anxious about their date not wearing a mask

Marah Lidey, co-founder of Shine, said: “It’s human to feel anxious when you’re putting yourself out there and trying to find a meaningful connection—especially in these uncertain times.

“At a time where prioritizing your mental health matters more than ever, and the dating experience has changed in wake of the pandemic — we hope Shine gives Plenty of Fish users a daily ritual every day to focus on themselves. And through that daily ritual, they feel more confident, calm, and present on that next date,” said Naomi Hirabayashi, co-founder of Shine.