OkCupid Delivered Valentine’s Day Gift Bags to US Commuters

OkCupid enlisted the help of guerrilla marketing company GoGorilla to increase product awareness and spread positivity on Valentine’s Day.

Brand ambassadors were situated outside bus, train and subway stations in several major US cities to hand out special gift bags to the morning commuters.

The presents included sweets, chocolates, stickers, pens and condoms.

A spokesperson for GoGorilla said in a statement: “No matter what their [Valentine’s Day] plans were, the OKCupid street teams made sure everyone they met walked away feeling special!”

Source: GoGorilla

GoGorilla has previously run low-budget marketing stunts for Amazon Prime, MTV and Krispy Kreme.

Hinge released a range of quirky Valentine’s Day cards aimed at millennials, while partnered with Green Giant to offer free premium memberships to new signups on the 14th February.

OkCupid launched the second wave of its infamous DTF advertising campaign at the start of the year, despite having many billboards and posters taken down by various transport companies.

Reports came out last week that there may be vulnerabilities in the OkCupid app which could make user data and locations susceptible to hacks.

Visit the OkCupid website here.

Dominic Whitlock

Dominic is the Editor for Global Dating Insights. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading. He enjoys a variety of sports and has a further passion for film and music.

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