OkCupid enlisted the help of guerrilla marketing company GoGorilla to increase product awareness and spread positivity on Valentine’s Day.
Brand ambassadors were situated outside bus, train and subway stations in several major US cities to hand out special gift bags to the morning commuters.
The presents included sweets, chocolates, stickers, pens and condoms.
A spokesperson for GoGorilla said in a statement: “No matter what their [Valentine’s Day] plans were, the OKCupid street teams made sure everyone they met walked away feeling special!”
GoGorilla has previously run low-budget marketing stunts for Amazon Prime, MTV and Krispy Kreme.
OkCupid launched the second wave of its infamous DTF advertising campaign at the start of the year, despite having many billboards and posters taken down by various transport companies.
Reports came out last week that there may be vulnerabilities in the OkCupid app which could make user data and locations susceptible to hacks.
Visit the OkCupid website here.