The research discovered that a massive 70% of users would prefer their partners to share their political views with them.
A recent Pew study also shows that the partisan gap on political values have never been wider – 44% of Democrats and left-leaners have a “very unfavorable” opinion of the right, and 45% of Republicans and right-leaners have a “very unfavourable” opinion of the left.
From 2015 to 2017, the proportion of OkCupid users who mentioned political words within their profiles increased by more than 1000%.
Similarly, from 2016 to 2017, the use of the word “feminist” increased by 26% and “women’s rights” increased by 73%.
On other dating sites, such as Tinder and Bumble, users have put the following on their profiles:“Swipe left if you voted for Trump”, “If you voted for Trump, we shall not hump” and “If you voted for Trump, swipe yourself off a cliff.”
OkCupid is joining in by introducing a “Trump filter” to the platform. It partnered with Planned Parenthood to launch the new ads, which wink between its users.
Some elements of OkCupid’s new DTF advertising campaign also express a political position – the site’s users might be “DTFilter Out the Far Right” or “DTFight About the President.”
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