OkCupid has concluded its Indian comedy tour, which was organised as part of its multi-modal Find My Kind marketing campaign.
The three #MyKindOfFunny shows in Delhi, Mumbai and Bangalore were sold out and starred six leading female comedians, including Urooj Ashfaq, Prashati Singh and Shreeja Chaturvedi.
They told jokes about modern relationships, being independent from their parents and how relationships have changed over the past 50 years.
Brand Manager for OkCupid India Shruti Gupta said in a statement: “We started off this conversation wanting to create a property that was light-hearted. What we got was a power-packed series of truth bombs packaged as jokes. These women are incredible— in the stories they tell and the depth of their observations.
“I had such a great time as an audience member and looking around me it was clear that Millennial India is clear about wanting to forge their own path in the lives they lead and the relationship they choose. OkCupid is constantly encouraging people to choose their own path to love and this time we get to do it amongst a roar of laughter.”
The initial campaign was launched in the summer and encouraged young singles to take control of their own dating lives, rather than being set up by their friends and family.
An accompanying video advert showed a man and a woman dodging relationship advice and instead using OkCupid to input all the qualities they were looking for in a romantic partner. It turned out they were a 93% match when they met at the end.
Match Group announced it will be putting significant funding into promoting OkCupid in the Middle East, after a similar effort saw the dating platform acquire 1.4 million new Indian users over the past 12 months.
Visit the OkCupid website here.