A new Instagram page has been created to encourage young Americans to vote in the midterm elections.
Your Voting Date believes that voting isn’t a solo experience and people should use it as an opportunity to spend time with a partner or meet someone new.
In the 2016 US elections, only 51% of millennials turned out to vote. Your Voting Date is hoping to drastically improve this figure for the midterms on November 6th.
Co-creator Ezequiel Consoli told Adweek: “We’re glad to see so many people passionate about voting and we think there are so many great campaigns out there.
“However, we feel some can be a bit aggressive and put a lot of pressure on young voters, which can be intimidating. So, we wanted to create a campaign that makes voting fun.”
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Kyle Harrison, Your Voting Date’s other co-creator, explained the event to Adweek: “It’s not so much speed dating, more so just a fun mixer to find like-minded people passionate about making a difference.
“If people find a voting date for Nov 6, that’s great! If not, hopefully they’ll at least be encouraged to vote themselves.”
TV personality Chelsea Handler tweeted that the most romantic thing a dating app user could do is to invite someone on a voting date next week. The post has been retweeted over 15,000 times and received positive feedback from Tinder and Bumble.
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