News

Online Dating Association Supports UK Government’s Vaccine Campaign

The Online Dating Association (ODA) has issued a statement saying that it is “pleased” to assist the UK government in distributing materials to promote the uptake of COVID-19 vaccines.

Information for the campaign was passed on to all ODA members, who have been free to decide how best to share the messages on their apps, websites and social media pages.

Vaccine uptake in the UK is believed to be above 90%. However, it is increasingly important for the younger and more social age groups to get vaccinated to prevent the spread of emerging variants.

George Kidd, CEO of the ODA, said in the statement: “Everyone wants to get back to some kind of ‘normality’ and vaccination is undoubtedly a key part of that effort. The clear view across our membership was that it was right for services to make space available for this campaign promoting vaccine take up.

“There are still restrictions in place in terms of when and how people can meet for a date or any other reason. We are pleased to play our part by helping put this message in front of the millions of people using dating apps and services.”

Match Group has been very open about its predictions for a ‘Summer Of Love’, with singles getting back out and meeting in person after they’ve had their vaccines. According to a recent survey from Match, 70% of singles are looking forward to putting themselves out there as much as possible. 

Rachel DeAlto, Match’s Chief Dating Expert, explained: “Heading into summer, singles are excited, feeling confident, and want it all – meaningful connections, love, and sex.”

It’s also believed that singles might be more inclined to look for a serious relationship, after spending the past 18 months by themselves.

Read more here.

Dominic Whitlock

Dominic is the Editor for Global Dating Insights. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading. He enjoys a variety of sports and has a further passion for film and music.

Global Dating Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769