Parship Gets New Logo As ProSiebenSat.1 Begins TV Push


A month after German media group ProSiebenSat.1 acquired 50% of dating company Parship, the site has undergone a rebrand as it preps a new set of TV ads.

The change-up includes the introduction of the Love Check logo, which incorporates a heart and tick together to make the company’s new symbol.

And the new logo comes in tandem with a TV campaign for autumn that started on 2nd October.

The campaign consists of a set of 35-second ads which CEO Tim Schiffer said aim to put “a loving couple at the centre of a TV spot”.

TV advertising is central to ProSiebenSat.1’s strategy of growing the online dating brand in the German market and beyond.

At the time of the deal, Schiffer said: “We are looking forward to receiving the support of ProSiebenSat.1’s expertise, networks, and above all wide-reach target group appeal on TV.”

The deal saw ProSiebenSat.1 acquire 50% Parship for €100m, with the German dating business valued at €300m.

Read more about the deal here, and see the TV ads here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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