A month after German media group ProSiebenSat.1 acquired 50% of dating company Parship, the site has undergone a rebrand as it preps a new set of TV ads.
The change-up includes the introduction of the Love Check logo, which incorporates a heart and tick together to make the company’s new symbol.
And the new logo comes in tandem with a TV campaign for autumn that started on 2nd October.
The campaign consists of a set of 35-second ads which CEO Tim Schiffer said aim to put “a loving couple at the centre of a TV spot”.
TV advertising is central to ProSiebenSat.1’s strategy of growing the online dating brand in the German market and beyond.
At the time of the deal, Schiffer said: “We are looking forward to receiving the support of ProSiebenSat.1’s expertise, networks, and above all wide-reach target group appeal on TV.”
The deal saw ProSiebenSat.1 acquire 50% Parship for €100m, with the German dating business valued at €300m.