The social network for mothers Peanut is expanding into video chat to help better support its users amid the COVID-19 outbreak.
Since the beginning of the pandemic, Peanut reported a 30% rise in user engagement and 40% growth in content consumption. It also grew the size of its community from one million in December 2019 to 1.6 million in April 2020.
Founder Michelle Kennedy had previously worked as the Deputy CEO of Badoo and on Bumble’s Advisory Board. She developed Peanut to combat the loneliness she experienced as a first-time mum.
Company data shows users have been requesting a video feature and linking to other live broadcasts. To meet this growing demand, the app is now rolling out video chat so women can connect face-to-face and grow their relationships.
Peanut believes the new feature will provide a way for women to expand their virtual support network, arrange to have their kids participate in a virtual playdate or just chat about life .
The video chat feature is due to officially roll out on 18th June for all users.
Visit the Peanut website here.