Plenty of Fish has begun to roll out its brand new live streaming feature, in select US markets, for the first time today.
‘LIVE!’ wants to encourage users to “date from a distance” and the timing of this launch is apt, as the majority of Americans are practicing self isolation.
Areas that are most affected by the coronavirus outbreak, such as New York, Washington and California, have been granted first access. Plenty of Fish is planning to introduce the new service to more than 80% of the US population next week, before going completely global by the end of April.
CEO Malgosia Green said in a statement: “Our mission is to find new ways for singles to connect while easing the pressures of dating, and right now, it’s more critical than ever.
“As a dating app, our business is in a unique position to innovate quickly to combat the anxiety singles may be feeling right now. I’m excited to offer this free feature to our members in the hopes it allows people to have fun and build meaningful relationships virtually, while face-to-face interaction is temporarily limited.”
The Match Group subsidiary collaborated with The Meet Group in order to produce ‘LIVE!’. The company is the biggest creator of live streaming services in the Western online dating market, with video products available across the majority of its portfolio.
Viewers are able to search for streamers that are at a nearby location and can move the interactions over to their inbox to continue any conversation in private.
Plenty of Fish users also have access to NextDate, The Meet Group’s live streaming game where singles go on 90 second speed dates while broadcasting to an audience.
Geoff Cook, CEO of The Meet Group, added: “We have found again and again that livestreaming provides powerful feelings of connection and entertainment. In these difficult times, we are pleased to partner with Plenty of Fish to help people feel more connected.”
The update was first announced in November when Match Group published its Q3 financial results. It revealed that streaming was being tested on Plenty of Fish and Twoo, a social discovery platform with approximately 200 million members.
Visit the Plenty of Fish website here.