Indian dating platform QuackQuack has released a new advertising campaign to mark how it helps singles make strong connections based on their shared interests.
The campaign is titled ‘Chuno Use Jo Tumhe Chune’, which translates from Hindi to ‘Choose The One Who Touches You’. It encourages users to not settle for any old match, but to find someone who really makes them feel special.
A 30-second video has been created as part of the campaign, showing a young couple talking about their different interests. The advert culminates with them discussing their shared love of street food and them being visibly happy with the connection.
QuackQuack has also just surpassed the 14 million user milestone, after it was initially launched in 2010. Like the majority of the dating industry, QuackQuack saw significant growth during the global lockdowns last year.
According to Financial Express, Founder and CEO Ravi Mittal said: “Rising above the challenges of traditional mindsets around dating we were able to establish trust and credibility with nascent users looking to find romantic partners.
“We will continue to evoke, connect and help provide successful love testimonials for connecting people. Love strikes at the most unexpected moment and being different is no barrier for finding your perfect soul mate.”
Earlier this summer QuackQuack introduced the option for users to display their vaccination statuses on their profiles. It also began actively encouraging the unvaccinated members of the community to get the jab.
An internal survey found that 80% of its users would not date someone who refused to get vaccinated.
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