Racially Colourblind White Men Are Less Likely To Date Black Women


Interesting new research suggests that white college-aged men who claim to be racially colourblind when it comes to dating actually tend to be less attracted to black women.

The study, carried out by researchers at Tennessee State University and University of Illinois at Urbana-Champaign investigated how modern cultural ideologies are impacting interracial romantic attractions.

The study involved 124 heterosexual college-aged men, 62 black and 62 white, asking them to express their levels of romantic attraction towards the online dating profiles of three black women, and three white women.

The participants were also asked to identify the demographics of their friendship group, to define what being “colour-blind” meant to them, and to then address the concept of “multiculturalism.”

By doing so, it found that men who favoured multiculturalism were more likely to be attracted to another race, as opposed to white men of the same age range who don’t subscribe to the “colour-blind” ideology.

Interestingly, researchers also revealed that white men who do believe in colour-blindness when dating are in fact less likely to be attracted to black women.

Additionally, black men who endorse the racially colourblind ideology were found to be less likely to find black women attractive when it comes to dating.

The researchers said: “Results from analyses consistent with a linear mixed-model approach supported most of the hypotheses, including participants in general were more attracted to women of the same race and that greater endorsement of multicultural ideological beliefs was associated with increased interracial attraction.

“For White men, greater endorsement of colour-blind racial ideology was predictive of a decrease in interracial romantic attraction as hypothesized.

“Contrary to the hypotheses, increased interracial contact for Black men was associated with an increase in same race attraction.”

Check out the full study here.

Danielle White

Danielle is a Junior Reporter at Global Dating Insights. Originally from Reading, she has studied Multimedia Journalism at Bournemouth University and has a passion for writing and reporting. She enjoys travelling and likes to spend her free time socialising with friends and attending music events.

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