Revenue From In-App Subscriptions Grows 21% in 2019

Revenue from in-app subscriptions rose by 21% in 2019. Revenue increased from $3.8 billion by the top 100 subscription apps to over $4.6 billion. 

YouTube was the top subscription app on the U.S. App Store, followed by Tinder. In 2019, YouTube crossed the $1 billion milestone through in-app spending, including for its ad-free tier, YouTube Premium, which it heavily promotes. On Google Play, however, Tinder was No. 3, behind Pandora and Google One (cloud storage across Google platforms).

In terms of overall revenue, Tinder leads the way, bringing in huge subscriptions through its Tinder Premium and Tinder Gold services.

However, Tinder falls to second in terms of revenue on the App-Store behind Youtube, and falls even further to third on the Google-Play store, behind Pandora and Google One.

Top apps drive a majority of consumer spending, but the subscription model is benefiting even those apps further down on the charts. For example, the top 10 subscription apps grew by 10% in 2019, but the No. 11 to No. 100 apps grew by 35% in the same period of time.

Earlier this month, App Annie published its ‘State of Mobile 2020‘ report, which revealed that dating app users spent more that $2 billion during the previous year.

Tantan and Hily that were noted as two of the biggest breakout social apps, growing by 70,000% and 1,100% respectively.

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