Shaadi.com Data Shows Rise in Intercaste Marriages

An investigation into Shaadi.com profiles has found that Indian people appear to be more open to inter-caste marriages than they have been previously.

Although the government has introduced incentives to challenge the caste system, which separates citizens into five categories based on their social class and background, it still remains a prevalent part of life.

Researchers from the University of Michigan analysed more than 300,000 Shaadi.com accounts, a matchmaking website that helps to facilitate traditional arranged marriages.

Members are asked whether they’d be open to intercaste relationships as part of the sign-up process.

Ashwin Rajadesingan, the lead author of the study said in a statement: “This caste question is actually on the first page on their questionnaire which really emphasizes how important some people consider it. People on the site are looking to get married, so their response is a great way to get their honest opinion.”

“We found that younger generations are more open to intercaste marriage, which is pointing to a generational shift in attitudes. We also find it’s part of a broader cultural shift away from looking for a spouse that matches family-desired qualities to those things you yourself want to see”.

The authors also noted that it was surprising to find that Indians living in the states are less likely to marry someone from a different class than those currently living in their native country.

Tinder successfully campaigned for interracial emojis to be added to the official catalogue earlier this year. This was after a survey commissioned by the dating app found that modern online dating had helped to remove most of the stigma surrounding interracial couples.

Popular Bollywood actress Kiara Advani is set to star in Indoo Ki Jawani, a coming-of-age film based on a young girl who constantly uses dating apps with varying degrees of success.

Read the full study here.