Online Dating Assistants ‘Matchsmith’ Outline Their Services

Vice has profiled an Australian matchmaking service that takes full control of a user’s dating account in order to set them up on a perfect date.

Matchsmith founder Holly Bartter set up the business after a number of her friends asked for dating advice. She then realised that modern singles were too busy with other aspects of their lives and they weren’t getting the most out of online dating.

For AU$1,500 a month Bartter will swipe through thousands of suggested profiles and begin interacting with the matches. After a week, if the match is still showing enough interest, she will hand power back over to her client and encourage the pair to go on an offline first date.

There are also cheaper packages on offer for a simple profile makeover or advice on how to effectively approach online dating.

Bartter insists it is not a type of catfishing but rather a “bespoke” form of date coaching.

She told Vice: “The photos always reflect the clients and if there’s a really specific question the match asks, I’ll always contact client[s].

“Most people don’t sound like their online personality in person anyway… And other people have friends message for them so it’s not that much of a concern”.

At the end of last year, GQ published an extended article on VIDA Select – an online dating assistant company that provides a similar service.

Read more here.