Smartphone Owners Use 9 Apps Every Day & 30 Every Month

Most people with a smartphone use around nine apps every day, and 30 apps every month, according to a new report from App Annie.

The mobile analytics company analysed mobile app usage in a host of countries such as the US, UK, Japan, China, South Korea and Germany.

Looking across the board, smartphone users in Japan had the most number of apps installed, with around 105, just beating China with 102.

Despite this large number of apps, however, the figures for the number of apps used in a month were similar to European countries like France and the UK, sitting at around 32.

According to App Annie’s research, India and Brazil have the highest number of apps used every month, both countries registering over 40.

The new report found that on average, over all the countries, between one third and one half of apps on consumers’ phones were used each month.

As for daily usage – which stood at around nine apps per day – iPhone users were revealed to use slightly more apps than Android users, and once again Brazil and India (and China) led the way in terms of the number of apps used.

With regards to category, Utilities and Tools led the way for iOS and Android, mostly thanks to “numerous pre-installed apps”, followed by social networking, communication and social apps.

As for dating, in the United States, the category saw one of the highest rates of average sessions per day, with four, alongside productivity.

With each session lasting an average of two minutes, this puts dating as one of the most used categories in the app world.

App Annie said: “The variation between categories in time and sessions per day means that there is no one-size-fits-all app strategy: It is important to define KPIs based on your app’s specific use case, in addition to aligning your engagement strategy and your app itself around user behavior.”

Looking at the big picture, worldwide time spent in apps has increased by 25% over the past year, when comparing first quarter stats, according to App Annie.

Check out the full report here.