Anti-superficial dating app S’More has launched a new feature that publishes exclusive celebrity video content inside the app.
‘S’More TV’ uses clips from its weekly IGTV show (S’More Live) where CEO Adam Cohen Aslatei interviews a variety of personalities and influencers. The guests offer their best pieces of dating advice, talk about their own romantic experiences and play fun games.
There is approximately 45 hours of original content which will gradually be released. S’More Live is approaching its 100th episode, but only 15 will be added to the new app section each month.
The layout and interface is very similar to TikTok’s, with viewers vertically scrolling through the videos, ‘liking’ their favourite clips and adding comments. It’s hoped that by engaging with each other in the comment section, users might make new connections and continue the conversation in a private setting.
Cohe Aslatei explained in a statement: “Daters want more than a superficial headshot out of their dating apps, especially post COVID. The majority of singles we talk to want new ways to connect on apps that go beyond awkward ice breakers, and surface level niceties.
“That’s why we launched S’More TV, our first community feature that drives more organic and substantive conversations. The content is also very entertaining and educational!”
Some of the first celebrity interviews to be added to S’More TV include Patti Stanger from ‘Millionaire Matchmaker’, Congressman Brian Sims, as well as several stars from ‘The Bachelor’, ‘The Bachelorette’, and ‘Real Housewives’.
This move is part of S’More’s planned transition away from being just a dating and social app, and towards positioning itself as a lifestyle brand.
S’More announced it was working on its own reality television show at the beginning of the year. While early information about the unscripted series is scarce, it will be based on the popular anti-superficial way of dating.
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